In Uncertain Times Opportunities Abound
No industry sector has been hit harder by the COVID-19 pandemic than the tour and activities sector. Navigating the fallout and plotting a course to resume operations may seem all but impossible; uncertainty abounds about when life returns to normal, how, and where.
But there is hope, and business owners who have the foresight to see life after the novel coronavirus stand to benefit. For tour operators, this means using the down time to reassess their business strategy, improve core processes, and to make strategic investments in order to strengthen their market position. In the words of Intel legend Andy Grove, “Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.”
At Trident, we’re seeing our most savvy customers using this time as an opportunity to invest in assets that grow their businesses and enable them to expand into new markets. Whether expanding their fleet, adding new offerings like party bikes, or using the time to tap into a new city, the high-performing operators know that out of crisis ultimately comes opportunity.
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